Interactive Banner: User Initiation

Keeping the basic function of the banners simple is the key to this exercise. Although I want the banners to stand out, I don't want to detract attention from the sites that they are destined for. I want the initial keyframe to be static or involve minimal animation. Only when the user initiates the banner will it spring into life displaying the complexity of the flash piece. The user need not be bombarded by the banner but given the choice to initiate and control its actions. I want these banners to be viewed as an extention to the site they appear on rather than an overide of the content they surround. It is all about context and what I have done is try to develop a way in which they can compliment the context in which they sit. Defining the context they will suit is all down to what product(s) the ad chooses to display. Because of the nature of my chosen product, the banners created to serve them will sit well among websites like Black's, Millet's, Decathlon and other outdoor activity specialists. This postioning is integral to the effectiveness of the banner.