Interactive Banner: Style & Colour Choices

Part I: Product banner.

Due to the nature of the chosen item, the colours implemented will reflect its intended environment. Woodland, hillsides, moorland, dirt trails, caves, lakes and toepaths have inspired the colour choices for this banner ad. You can see this represented by the swatch below. Each of these colours was sampled directly from photographs of each element and can be seen as a true representation of natural colouring.

I may included some of the textural features that go with these environments. Muddy footprints, leaves and twigs will be used to create borders and text areas rather than rigid boxes and pixel borders. Obviously the amount of frame decoration depends entirely on the size of the banner. The larger 'skyscraper' ads leave more room for stylization. The dimentions of the horizontal, standard banners leave it difficult to add anything other that content without disfiguring the legibility. Care and dilligence must be maintained.