Interactive Banner: Concepts

What I want to begin with is a look into what products are likely to turn up on a web advertisement. From the result of this process, I can begin to develop and build the banner concept itself.
It is predominantly the youth of today who frequent the internet and due to this, product placement is ususally centred around the 18-35 year old demographic. Products and services such as mobile phones, cheap airlines, clothing retailers, gadgets and personal computers are commonplace among web adverts but items like hearing aids, drain rod companies, private healthcare, golf clubs and windscreen wipers are scarce. Because of this it is important that I choose a product/service that translates well into these terms. In the real world a double glazing company wouldn't ask a designer to create a banner for use on Myspace or Facebook. They would simply spend time advertising where they are more likely to reach their target audience, i.e. a newspaper or direct mailing/leaflet distribution.
Once I have decided on an product that fits the criteria necessary for warranting a web banner, I will begin the ideas process.