Interactive Banner: Merging Ideas.

Having now chosen the products for each of the brief options I would like to take some time to reflect on this decision. I wanted my banners to link to each other in an abstract sense. No obvious links will be made but the product depicted in one will reflect the climate of the country selected for the other be that socially or geologically. In plain terms, I want to think of it as a useful object to possess when travelling the chosen country.



The Selected Country:
Scotland.

This country was selected because of the huge visual library that Scotland has to offer. If I was to approach this from a 'tourist attracton' perspective, I would have a vast array of imagery, backdrops and history to refer to (INSERT EXAMPLES). Instead I want to concentrate on the isolation of some of Scotland's terrain in order to try and link it to the product mentioned in the next section. The terrain depicted in the ad will appeal more to outdoor enthusiasts like off road cyclists, climbers, hill walkers, orienteers. This ad will not depict Scotland as a cosy, culture rich metropolis but as a place to go to get away from urban chaos and get a bit muddy.

The Selected Product:
Portable Lighting (UltraPower LED Torch).

Out of all my product ideas, this one is the best suited to the country I am using. I am still undecided as to use an existing product within this brief. I have played with the idea of using an exagerated product with extra functions that I can market and better relate to the country. Ideas such as GPS, DAB radio, naked flame, knife, ultra bright, long lasting LED torch, whiskey and cigarettes could all be implemented turning it into more of a survival device. This device will develop further as I decide of which areas of the country to market.